I have a great fondness for these early ads for Grape Nuts, which was originally marketed to men with the promise that it would help them "win money and position." That one little sentence tells us so much about the time. The cereal, which contains neither grapes nor nuts, was developed in 1897 by C.W. Post, who was a patient (and then a competitor), of Dr. John Harvey Kellogg. It was one of the first commercial products marketed as health food.
How to Avoid Mental Dullness, circa 1897
How to Avoid Mental Dullness, circa 1897
How to Avoid Mental Dullness, circa 1897
I have a great fondness for these early ads for Grape Nuts, which was originally marketed to men with the promise that it would help them "win money and position." That one little sentence tells us so much about the time. The cereal, which contains neither grapes nor nuts, was developed in 1897 by C.W. Post, who was a patient (and then a competitor), of Dr. John Harvey Kellogg. It was one of the first commercial products marketed as health food.